Glassdoor Candidate Influence Tracker | Glassdoor
Help Center | Glassdoor

How can we help you today?


Glassdoor Candidate Influence Tracker

Updated 27 March, 2020

The Glassdoor Candidate Influence Tracker (CIT) is a reporting tool that provides insight into your job application conversion funnel and Glassdoor's influence on candidates throughout the candidate journey. Installing the CIT allows Glassdoor to see the number of applications that came directly from Glassdoor. It also shows how many candidates are "influenced applicants," i.e., how many candidates visit Glassdoor and look at your company's profile in the 30 days before or after applying to your roles (regardless of where they applied from).


How do we install the CIT?

User-added imageUser-added image

Installing the CIT is different per careers page. Generally, a small piece of code is installed on the "Thank You" or "Application is complete" page of the application process. Applying the code on the final landing page ensures that the applicant has completed the application process. 

Certain Applicant Tracking Systems (ATS) are able to install the CIT as well. To see if your ATS supports the CIT, visit our ATS (Applicant Tracking System) Partners page. 

Reach out to your Customer Success Representative or Contact Us if you are interested in installing the CIT. 

How does the CIT work?

User-added imageUser-added image

The CIT will "fire" every time an applicant reaches the "Thank You" page. When it fires, it captures and sends back to Glassdoor the applicant's unique randome user key. The unique random user key is then matched to Glassdoor's database of random user keys to provide insight into applicants that have visited your Glassdoor profile +/- 30 days from when they applied. The applicant data being sent to Glassdoor by the CIT does not capture any personal or personally identifiable information ("PII"). 

How do we review the data the CIT collects?

User-added imageUser-added image

Once installed and we have secured two months of data analysis, you will receive a free report summary. See an example of a Candidate Influence Report for a peek into what you might find. 

What data does the Candidate Influence Tracker collect?

User-added imageUser-added image

The tracker records when and to whom an application was submitted, and whether the applicant visited Glassdoor within 30 days prior to or after submitting an application.

How do we know if the applicant visits Glassdoor? Because we generate a random user key for each visitor to Glassdoor and then compare this user key with those of users who submitted an application. Glassdoor stores the random user key by means of a cookie installed on each user's internet browser. If the user key of an application matches that of a user key of a visitor of Glassdoor within +/- 30 days of application date, we count that user as an "Influenced Applicant" for that partner. 

A person may remove the random user key that Glassdoor has generated for them by clearing their Glassdoor cookies. 

All metrics that arise from Candidate Influence Tracker data, such as "Influenced Applicants", are reported on an aggregate level only (at the employer level and not an individual level). For example: An employer may see their total number of "Influenced Applicants" for a given time period, but no employer can see any data regarding a specific applicant or applicants.

Does the Candidate Influence Tracker collect any personal identifying data or PII?

User-added imageUser-added image

No, the Candidate Influence Tracker does not collect any personal identifying data or PII. There is no data collected about any individual submitting an application or any information or traits about that applicant. For example: There is no demographic or geographic data (or IP address) being collected. 



Was this helpful?