One size does not fit all when it comes to employer branding. Glassdoor's Audience Targeting allows you to deliver a personalized view of your Enhanced Profile* and Sponsored Jobs to four different audiences based on their occupation, e.g., HR, sales, engineering, etc. Your photos, videos and branded content can change dynamically based on the job seeker researching your company.
Each new audience view you create starts with a copy of the content from your default profile, so you can turn it on whenever you are ready - no need to worry about an empty page. Once you turn your targeting "On" in the top right corner, targeted candidates will see this new customized content whenever they visit your profile and Sponsored Jobs.
Step 1: Define your Target Audience
Click Manage Target Audiences to select the audience you want to target.
To view and edit your company profile for each group, click View as and select a group from the dropdown.
Toggle "On" to turn a targeted view on or off, and click the "X" button when you are finished.
Make a great first impression on each target audience with a high-quality, custom Cover Photo. Use the gear icon to upload a new image, then adjust the zoom and recenter as needed.
Step 3: Add a Feature Video
Bring your profile to life by adding a Featured Video that appeals to each group. Use the Gear icon to upload a specific sales-related image or add a video by pasting in the URL of the YouTube video.
Featured Review Details
*Note Audience Targeting is only available on Select Profiles.