We encourage you to ask your employees to leave honest reviews on Glassdoor. Our How it works article explains how to sign up for a Free Employer Account, how to use it to manage reviews on Glassdoor, and where to download a link to a free email template to send to your employees to solicit reviews. If employees are generally satisfied with the work experience with their employer, this will likely result in more positive reviews on the profile. And we know that job seekers tend to read a number of reviews and discount the outliers on either end of the spectrum. But remember, we do not allow employers to incentivize or coerce employees to leave positive reviews. And each individual is allowed one review, per employer, per year, per review type. When we have evidence of reviews posted in violation of these policies, we remove them - and if the practice persists, we may even warn our users about this behavior by posting a notice on your profile.
For additional information on requesting reviews, check out our Employee Engagement 101 Webinar.